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Department of Media Studies

The department of Media Studies has been functioning since the establishment of the University. Running under the faculty of Journalism, the department is fully aware of the traditional patterns of media as well as its modern trends. Various courses have been designed in such manner so that the students of the department can become good professionals in print media and other platforms. It has a rich and well-managed library to make students aware of various aspects of the media industry. There is a computer lab with software required for various tasks including layout and designing for practice work.

Classes are organised in the form of lectures, practical classes, workshops and field practice. Specialised courses like Introduction to Journalism, Print Journalism, Radio Journalism, TV Journalism and Online Journalism aim towards preparing students for work in every platform of media, helping students to master various journalistic genres, the acquisition of communicative strategies and journalistic techniques, and, most importantly, forming a responsible attitude towards the journalistic profession in a modern pluralistic, multiethnic and multicultural society of our country. The Department equips the students to handle media technologies and to inculcate journalistic skills and values. With inter-disciplinary knowledge approach, the department builds the foundation for the students to produce good journalistic content. The students are acquainted with media industry and organizations through internship and prominent visiting faculty and media professionals. Students are enabled to take responsibility that would help them secure a place in highly competitive and challenging media industry.

This department acquaints students with the multiple dimensions of the media industry and specially aim at creating an understanding of the core values of India's Constitution. All this equips students with the knowledge, skills and training which is essential for all those who aspire to become refined journalists and integral members of the India's Print Media. In recent years, the Print Media industry is evolving through new and diverse experiments whereby digital technologies are being utilised to an optimal level. The media scenario, both globally and nationally, has been transforming rapidly in the past few years. The department will also aim to sensitize students to these fundamental changes. As a result, issues of media ethics, civil liberties, environmental crisis and the need to strengthen scientific temper will be special focus of this department. Through a combination of theory and practice the department aims to create a deep and clear understanding among students about the history and its contemporary significance of the print media in the country.

Department of Media Studies aims to become a fine training center for multi-dimensional media writing. That will help students find job opportunity in every field of media. After these courses of the department, students can find jobs in Newspapers, Magazines, News portals and other media platforms. Department runs diploma courses for working professionals who wish to improve their language and technical skills. Department is starting PhD Programme from current academic session (2020-21). The department aims to become excellent centre for media research. Research is rapidly gaining importance both in applied research and academic research as well. We aim to develop research temperament in students.

Head of the Department:

Department of Electronic Media

Electronic media has now stamped out a niche as a state-of-the-art means of disseminating news and information. The fast pace of the broadcast industry, increasing number of television channels and the expansion of FM channels has created new employment opportunities in this particular field. Keeping all this in mind, the Department of Electronic Media was established in the year 2019, with the establishment of the university.

The department aims to provide a thorough knowledge of electronic media in teaching and training to the undergraduate and postgraduate students holistically. The department introduces all the dimensions of radio and television as per the requirements of the broadcast industry and to prepare media professionals who can play a big role in this fast growing industry. From time to time seminars and special lectures are organized here by experienced professors of the department as well as media professionals from the electronic media sector.

The department of Electronic Media has a well-equipped state-of-the-art computer lab to train students on audio and video editing software. The latest versions of all required software is also available in the lab with internet connection. Workshops are also organized from time to time in the studio of the department through which students get practical hands on experience and knowledge of writing for various media, photo journalism, documentary production, video editing, audio editing, light direction, short film production for various formats of electronic media.

A film club is also to be established in the department to introduce the students to feature film and short films of eminent and notable filmmakers from India and abroad so that the nuances of film making can been lightened. Cultural activities are also organized from time to time for the holistic development of students. Apart from the university's media fest, students are encouraged to participate in dance arts, poster making, quiz, painting competition and other happenings in the university to develop their creativity as well as to provide a platform to showcase the talents of the students.

There is also a rich library, with a collection of latest books and periodicals on all areas of mass communication. University activities, special lectures, seminars, cultural programs are preserved (photographs and video recordings) by the students of the department, so that the students can practice on them.

In the coming year, the department is planning to set up a community radio station so that students can also gain practical knowledge of workings of a radio station. This radio station will broadcast programs in both Hindi and English languages. E-content is also made available on the website along with regular classes for the convenience of the students.

Students are sent to internships at renowned media houses as well as in Doordarshan Kendra as to prepare and making them industry readywith practical skills and development of professional behaviour.

After getting education as well as professional exposure from this department, students can make their career in various fields of media like reporter, cameraperson, producer, anchor, video jockey, radio jockey, video editor, light director, photo journalist, newsreader etc.

In-charge of the Department:

Department of Media Organisation and Public Relations

The organizational structure of media, its behavioural patterns, public relations, corporate communication, advertising, etc. are important dimensions of media studies. To develop an academic understanding and professional skills/expertise on these dimensions, the University formed this Department in 2019, the year of its own establishment. Through its programmes, the department endeavours to familiarize the students with the specifics of media-organization and to develop their managerial, behavioural and communicative skills. After the commencement of postgraduate programmein the very first session, now the subjects related to this have also been included in the curriculum of our undergraduate programme.

It is important for students to understand the relation among media, entertainment and promotion. We aim to make our students all-rounded professionals. They will be provided with the knowledge of various media organisations, their structure, ownership patterns, revenue models and ethical issues pertaining to media. They will understand the various issues of concern such as socio-economic status, gender sensitivity, education, environment conservation, rural communication, social mobilization etc. It will develop their critical thinking and sensitivity while dealing with such crucial issues.

To improve the writing skills of students, we are developing a unique pool of experts which will be a perfect combination of industry and academia. These experts will apprise the student with the nuances of copywriting and PR writing. For this they will also be taught about verbal as well as non-verbal presentation skills which will boost their confidence and give them an edge over others.

The concept of visualisation is also significant in the creative world of advertising. Visual storytelling is considered as an important tool of public relations. Therefore, our computer lab is well equipped with graphic design and editing softwares. Students will learn to use these design softwares for creating advertisements.

The University’s studio will be utilized to teach technical aspects of production and editing. Students will learn script writing,basic concepts of photography, camera techniques, audio recording, mixing, editing etc.

Any department will not be able to attain excellence until it expands its horizons. Therefore, the department will introduce more courses in the near future which will be available not only for the regular students but also for those professionals who want to add on to their existing knowledge and skills. We plan to offer short term courses based on its thrustareas such as Copywriting/Creative Writing, Media Organisation and Planning, Client Servicing, Visual Communication, PR Skills, Brand Communication, Campaign Planning etc. It also endeavours to promote research based activities by organising workshops, seminars, conferences etc.

This department aims to establish an Ad-Club to provide an open forum of discussion. This Ad -Club will help in creating a network of professionals of the industry and thus for students it will be a window to professional world. We will establish our own PR lab which will help the student to integrate their knowledge with skills. In this lab, the students will learn the practical aspects of PR tools and skills through mock press conferences,simulation activities etc.The department will send students for internships to provide them hands on training of the industry. During internship they will understand the needs of these variegated fields of media and will build up their capacity accordingly.

The department desires to establish its own audio-visual library which will be a wide collection of popular and award winning advertising and PR campaigns. Student will learn to design these campaigns through observation and thorough analysis.

After completing the course from this department, the students will have many career options in the fields of advertising, Media management and PR..Media Planner, Advertising Manager, Copywriter, Client Servicing Executive, Creative Director, PR Officer, Corporate Communication Manager, PR consultant, Online Brand Strategist are some of the major employment opportunities for the students.

In-charge of the Department:

Department of New Media

The contemporary times are also marked as information society and this society is based on new media technology. The production, transmission and consumption of new media content are based on digital and Internet technology. The main feature of this new media is convergence. In this era of media convergence, digital technology and the Internet have almost absorbed all the media. It has created a new stir in contemporary politics, society, art and culture and has deeply influenced commerce and business practices.

Better skills for New Media can be acquired only by studying the development, form and practices of the new media and also one could be able to contribute to the discourse related to it. Keeping in mind the need to study two major pillars of new media, Online Journalism and Social Media in a well organized and well-informed academic environment, a new media department has been established in the university.

Through the formation of this department it is our endeavour to develop new media communication, online journalism, social media and various aspects of cyber culture not only as introductory and professional seat of learning but also as a centre of serious academic discourse.

New media environment is full of innovation every other day new social network, new website, new channel, new app or invention of a new digital tool or new technology emerges on the horizon. We can only guess what shape the digital media takes in the future. How dynamic and multidimensional it will be and how effective its presence and role will be in everything from personal communication to mass communication. The department's endeavour is to regularly update the resources and courses in line with the innovations happening in the New Media industry. Considering the organizational, management and occupational requirements of new media and future prospects in media production and media broadcasting, this department may consider the possibility of conducting more new programs in the future.

The aim of this department is also to create a space for political-economic and social discourse of new media and a critical perspective about cyber culture. That is why the department adopts inter-disciplinary approach.The department will strive to introduce professional and subject matter experts from time to time to implement the principle of industry Academia Interface. A major objective of the department is also that it should be helpful in providing appropriate course, vision and research environment to the students seeking research in this field.

In-charge of the Department:

Department of Development Communication

Development Communication plays a significant role in achieving the goal of sustainable development. Since the past few decades, new dimensions of this discipline have emerged. For achieving the developmental goals the need for and dependence on mass media – television, newspapers, radio, and now the internet, has increased. Alternative discourse regarding development is being preferred. On the one hand, the measure of development is changing, and on the other, localization and community interests are being given precedence in development.

The aim of the Department of Development Communication which operates in our University is to create a dialogue between the theory of development and its practical aspects. It aims to sensitize all the stakeholders concerning local needs and development planning. Students who have been educated and trained by our department will be an essential medium in this link.

It is important to note that heavy industrialization cannot be the only measure of development. The dominant development paradigm was challenged by alternative development efforts that began in the seventies and created a new horizon. The exchange of information was scrutinized anew for a better tomorrow. A new role of communication in social transformation is being visualized.

Development Communication aims to develop the ability of critical analysis of different theoretical perspectives. Through various programmes conducted by the department, the students are made aware of using different audio-visual media. Along with this, the approaches for implementing their original thinking in development planning will be nurtured.

In this department, students will be trained to make documentaries especially based on the issues related to development. Besides, a deeper understanding of issues like global warming, poverty, population explosion, and the new economy will be imparted. The students will be made aware of the importance of communication in community development so that they connect to the requirements for local development. The students will be trained in such a way as to make them aware of policy formulation, as also to be able to make fundamental contributions to development.

Special lectures regarding Communication will be organized by the department where experts from this field, people from bureaucracy who implement government developmental schemes, planners from non-government organizations, and journalists will participate. Through these special lectures, students will be inspired to take exemplary steps in the field of development communication.

Research work undertaken by this department will be remarkable. The nature of research projects will be determined to materialize such development related projects and help achieve decisive results for practical problems. Innovative research projects will be conceived for different academic institutions and government sectors which work out essential solutions on the community, village, and city levels. Research projects will also be conducted at the department level in which researchers will get significant opportunities.

To give a complete overview of the rural economy and its composition, the students will be taken on village tours. During this course, there will be a special focus on villages in Rajasthan. A special emphasis will be laid on understanding the different formats of processes like Gram Swaraj, Panchayati Raj, right to information, etc. The students will be prepared to underline the importance of the needs of rural society and its autonomy.

Critical analysis of development projects is an important responsibility inherent in Development Communication. With this perspective, the students will be trained to critically examine the need for different development projects and the role of communication in managing the hindrances in their implementation.

In-charge of the Department: